Direct from grower to client

Global Flower Trading is the link between growers and customers, specializing in roses across all market segments.
Together with our growers, we strive to build long-term partnerships focused on creating a fair and sustainable supply chain.

Through established relationships with suppliers across various production regions, continuous exchange of information on market developments, quality and certifications, and the use of advanced technologies, Global Flower Trading is able to ensure year-round supply according to your specific requirements, including promotions and tailored retail solutions.

Global Flower Trading facilitates and manages the entire supply chain, from grower to end customer.

Growers

The process starts at the grower. Together with our partner growers, we stand for a fresh, efficient and fair supply chain. Since the existence of Global Flower Trading we have built many long-term relationships with growers from Ethiopia, Kenya, Tanzania, Uganda, Zambia, Zimbabwe and Rwanda.

Quality Control

The product undergoes a final quality check. After approval, the product is delivered to the processing department.

Processing

After the quality check, we start processing fresh roses into ready-made products. Our production team is very professional, efficient and creative when it comes to processing flowers. Your wish is our demand!

Retail

In addition to supplying ready-made rose products, we also assist our clients with new concepts, sourcing the right products in Africa and giving advice on the latest market developments.

Distribution

The products are transported by our logistics department to the correct delivery location.

Ralf van de Wiel

Sales Manager